About Letsia
Letsia UAE
About Letsia
Letsia is one of the leading holding companies in the UAE with businesses across a broad spectrum including but not limited to information techology, financial, startups consultation, marketing, and many more.
With a workforce of over 4,000 employees across the Middle East, Letsia relentlessly strives to continue strengthening and diversifying its portfolio,further drive to promote economic growth.
4000
Employee
9
Companies
30
Branchss
// our Companies \\
Our Companies Drive Success and Innovation
Letsia Pay
Letsia Pay is a Payment Service Provider enabling startups and enterprises to accept cards, PayPal and local rails, issue smart invoices, and settle funds fast — with clear KYC/AML workflows.
Rowad IT
Rowad IT was a technology solutions company specializing in custom software development, enterprise systems, and digital transformation services for businesses across the MENA region. Since its establishment, the company delivered end-to-end IT solutions that supported SMEs, corporates, and government-adjacent entities in building reliable, scalable digital platforms. Rowad IT was officially acquired by Letsia Holding in 2024 and later rebranded as Letsia AI, becoming the group’s dedicated artificial intelligence division.
PAYEG
PAYEG was a digital payment solutions company focused on enabling SMEs and online businesses to accept and manage payments across the MENA region. The company specialized in fast onboarding, payment links, simplified merchant tools, and light payment infrastructure designed for small and medium merchants. In 2021, PAYEG was officially acquired by Letsia Holding, forming the foundation that later evolved into Letsia Pay.
letsia Youth
Letsia Youth is the startup incubator and early-stage innovation arm of Letsia Holding. The company focuses on empowering young founders across the MENA region by providing mentorship, training programs, ideation support, and access to the tools they need to turn ideas into real, scalable startups. Letsia Youth builds a supportive environment where creativity, technology, and business skills meet to produce the next generation of entrepreneurs.
Finance Index
Finance Index is a digital media platform focused on delivering clear, timely, and high-quality economic content across the MENA region. The platform covers startups, fintech, capital markets, global economy, and investment trends, offering simplified insights for entrepreneurs, investors, and decision-makers. Finance Index aims to bridge the information gap by presenting financial news in a modern, accessible form that supports strategic understanding and business growth.
OD Fund
OD Fund is a pioneering digital platform that connects entrepreneurs with investors across the MENA region. The platform enables founders to showcase their startups, funding needs, traction, and pitch decks, while investors can browse opportunities, request introductions, and invest securely. OD Fund simplifies early-stage fundraising by creating a transparent, trustworthy, and structured environment for both entrepreneurs and investors. It is the first platform in the region designed specifically to bridge the gap between ideas, innovation, and capital.
Letsia AI
Letsia AI is the artificial intelligence and innovation arm of Letsia Holding. The company specializes in developing AI-powered solutions that help businesses automate operations, enhance customer experience, and make smarter data-driven decisions. Originally established as Rowad IT, the company was fully acquired by Letsia Holding in 2024 and rebranded as Letsia AI, marking a strategic shift towards advanced automation, machine learning, and digital intelligence across the group.
Letsia Kids
Letsia Kids is the children’s learning and innovation arm of Letsia Holding. The company focuses on teaching children programming, robotics, AI concepts, problem-solving, and modern digital skills through an interactive and practical learning model. Letsia Kids aims to build a new generation of young creators who understand technology, think analytically, and develop early entrepreneurial mindsets. The programs combine learning, creativity, and hands-on projects tailored for children aged 6 to 16.
Letsia Academy
Letsia Academy is the vocational training and professional development arm of Letsia Holding. The academy provides one– and two–year diploma programs alongside specialized short courses designed to prepare students for real jobs in technology, business, healthcare, media, and other fast-growing fields. With a strong focus on practical learning, modern curriculum design, and industry alignment, Letsia Academy equips learners with the skills needed to join the workforce or advance their careers.
WAYED
WAYED is a modern buy-and-sell marketplace app that allows users to list items, discover deals, and trade products easily and securely. The platform enables individuals and small sellers to post new or used items, negotiate directly, and complete sales through a fast, simple, and intuitive experience. WAYED focuses on community-driven commerce, helping people turn unused items into cash while giving buyers access to affordable deals across multiple categories.
Media Center
Latest News
Letsia Forward Program Announces the Completion of Participant Selection and Reveals a Major International Expansion Across Three Countries
The Letsia Forward Program has officially announced the completion of its participant selection for the upcoming edition, following an exceptionally strong registration period that witnessed unprecedented demand from entrepreneurs and startups across the region and beyond. This overwhelming response highlights the growing position of the program as one of the leading platforms for startup development and investment readiness. Program management confirmed that the number of applications significantly exceeded expectations, prompting early preparations for the second edition of the program, which is planned to launch shortly after the conclusion of the current edition. The tentative target for the next cycle is June 2026. In a strategic move reflecting the program’s international ambitions, preparations are underway to launch the second edition simultaneously in three countries: United Arab Emirates Arab Republic of Egypt Germany This expansion aims to widen the program’s impact and provide entrepreneurs from different markets with equal access to an integrated training and investment-oriented experience. The Letsia Forward Program delivers a comprehensive entrepreneurial journey that includes business model development, investment readiness, pitch preparation, executive mentoring, and direct access to funding opportunities through the broader Letsia ecosystem. The program is organized under the sponsorship of Letsia Youth, with strategic backing from the parent company Letsia Holding, as part of the group’s long-term vision to build a fully integrated entrepreneurial platform combining training, development, and investment. Mohamed Rabie Moawad, Chairman of Letsia Holding, stated that the remarkable demand for the program reflects a real market need for platforms that go beyond traditional training and focus on building investment-ready companies with real growth potential. He added that the planned simultaneous expansion across three countries represents a major milestone in the program’s evolution and reflects the group’s confidence in the model it has developed. From his side, Jonathan Mark Robert, Deputy Chief Executive Officer of Letsia Holding and Executive Supervisor of the Letsia Forward Program, emphasized that the current edition of the program has demonstrated outstanding levels of commitment, professionalism, and readiness among participating entrepreneurs. He noted that the team is actively working to position Letsia Forward as a truly international platform that operates according to global standards in both training and investor engagement. He further added that the early preparations for launching the program in the UAE, Egypt, and Germany at the same time clearly demonstrate the strategic direction of Letsia toward expanding its real entrepreneurial impact beyond local markets. The early announcement of the second edition and its planned international scope stands as a strong indicator of the success achieved by the current program and confirms Letsia’s strategic direction toward transforming Letsia Forward into a sustainable regional and global platform for building the next generation of entrepreneurs and high-growth startups.
06-12-2025
Letsia The National Day Is an Opportunity to Renew Our Commitment to Building a Leading Knowledge Based Economy
Letsia Group celebrated the National Day, expressing its pride in the nation’s remarkable journey of development and reaffirming its commitment to supporting the country’s strategic vision of building a knowledge-based economy driven by innovation and technology. The group stated that the National Day represents an important moment to honor the values of unity, dedication, and loyalty, and to inspire future generations to continue the path of progress and advancement. It also commended the nation’s significant achievements in education, technology, innovation, and entrepreneurship — all of which align with Letsia’s vision and future ambitions. Letsia emphasized that its role in the coming years will focus on launching initiatives and projects that empower youth, support startups, and develop educational and training programs that enhance the readiness of national talent for the future. The group also highlighted the importance of continuing collaboration with both the public and private sectors to achieve sustainable development that strengthens the country’s position regionally and globally. The group concluded its statement by stressing that the National Day is not merely an occasion for celebration, but an opportunity to renew its commitment to contributing effectively to building a prosperous society and an advanced economy founded on knowledge and innovation.
02-12-2025
Letsia Youth Continues Its Preparations to Welcome Participants to the Letsia Forward Program
Letsia Youth is intensifying its preparations ahead of the Letsia Forward Program, which is set to launch in approximately 15 days. The event hall is currently undergoing organized and structured setup work, including technical preparations, logistical arrangements, and the design of interactive display areas that will welcome entrepreneurs and participating startups. Organizing teams within Letsia Youth, in coordination with Letsia Holding, are preparing dedicated spaces for presentations, demo areas for showcasing startup projects, and advanced audio-visual systems to ensure a professional and seamless experience for participants and guests. Aesthetic touches are also being implemented throughout the venue, including visual identity elements of the program, reception areas, and digital displays featuring promotional messages about the event and its role in supporting and empowering entrepreneurs during the upcoming phase. Letsia Youth emphasized that the scale of the ongoing preparations reflects the importance of the event, especially as it marks a major milestone in advancing training, development, and connecting entrepreneurs with investors — notably with the official launch of the OD Fund platform during the program. In the coming days, additional behind-the-scenes photos and updates from inside the hall will be shared, showcasing the progress made as the event approaches its official opening.
02-12-2025
Our Branches
Our Branches Deliver Excellence
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UAE
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USA
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EG
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LB
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UK
Company name: LETSIA UAE
Country : United Arab Emirates
Company name: LETSIA USA
Country : United States
Company name: LETSIA YOUTH
Country : Egypt
Company name: LETSIA PAYMAENTS
Country : Lebanon
Company name: LETSIA PAY LTD
Country : United Kingdom
Strategic Partners