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Happy new year
Letsia cordially greets all its employees and customers, hoping that next year may have many successes and achievements. Our best wishes to each one of you. Happy New Year.
01-01-2022
Letsia emirates holding acquired Payeg
PAYEG was established 2018 to provide paypal solutions in egypt In 2021, Letsia emirates holding acquired Payeg . Letsia has now completed integrating Payeg into the Letsia UAE ecosystem. Payeg now provides access to a range of payment services to its business customers that enables them to accept online payments using both global and local payment methods as well as Paypal soluotions in egypt.
09-11-2021
Eid mubarak
Letsia cordially greets all its employees and customers, On the auspicious occasion of Eid, we wish May you find success and happiness with blessings of Allah!!!…. Eid Mubarak
01-05-2022
Letsia Accelerates International Growth With the Opening of a New Office in Philadelphia,USA.
Letsia, one of the leading holding companies in the UAE, is pleased to announce the opening of its new office in Philadelphia, USA, to support the company’s growth strategy in 2023. One way that Letsia is bringing innovation to the US market is by utilizing their extensive experience and expertise in Software. we have a deep understanding of the industry and the challenges that businesses face, and we have developed unique solutions to address those challenges. our solutions have been successful in MENA, and we are confident that we will be equally successful in the United States. Letsia is also focused on embracing new technologies to stay ahead of the competition in the US market. we understand that technology is constantly evolving and that businesses must adapt to stay relevant. Therefore, Letsia is always exploring new technologies and looking for ways to incorporate them into their solutions to offer cutting-edge services to their customers. In summary, Letsia's commitment to leveraging their expertise, embracing new technologies, and focusing on customer needs make them well-positioned to make a significant impact on the US market. If you're searching for a partner that is committed to innovative solutions, Letsia is definitely a company to consider. Finally, Letsia's focus on customer needs is another way that they are bringing innovation to the US market. we realize that each business has unique challenges and goals, and we take the time to understand each customer's specific needs. This enables us to develop customized solutions tailored to their clients' individual requirements.
17-03-2023
Letsia Engages with Sharjah Entrepreneurship Festival, Unveils Letsia Youth Company
The Sharjah Entrepreneurship Festival is set to become the epicenter of innovation as it opens its doors to a myriad of entrepreneurs, visionaries, and business enthusiasts. This event promises to be a nexus of knowledge-sharing and groundbreaking ideas, converging to reshape the entrepreneurial landscape. Letsia Holding, an influential player in the business domain, steps forth with an ardent commitment to this festival. Renowned for its dedication to fostering innovation, Letsia Holding is poised to inspire and support the entrepreneurial community, amplifying the spirit of creativity and enterprise. Moreover, Letsia Holding proudly introduces Letsia Youth, its subsidiary designed explicitly to nurture the young and aspiring minds of tomorrow. Letsia Youth stands as a testament to Letsia Holding's pledge to empower the youth and cultivate an environment conducive to innovative ideas and budding startups. Its role extends beyond entrepreneurship, aiming to uplift and guide the next generation of innovators towards a brighter future. As the festival unfolds, Letsia cordially invites all attendees to explore its pavilion, a hub teeming with the latest innovations and ideas. Engage with our team, witness the spirit of innovation firsthand, and join us in shaping the future of entrepreneurship.
10-01-2024
Letsia to Participate in GITEX EUROPE 2025 in Berlin to Showcase its Latest Tech Innovations
Letsia Emirates Holding has announced its upcoming participation in GITEX EUROPE 2025, set to take place in Berlin, Germany, from May 21 to 23, 2025. The event is expected to host a wide range of leading global companies specializing in technology and digital transformation. This participation marks a significant step in Letsia’s global expansion strategy. During the event, the company will showcase a selection of its cutting-edge technology products, including solutions in digital payments, smart applications, and digital transformation services, as well as its programs supporting entrepreneurs and startups. One of the highlights of this year’s participation will be the official announcement of "Letsia AI", a groundbreaking new subsidiary that operates entirely through AI-powered virtual employees. Letsia AI is the first of its kind in the region, offering services in software development, digital marketing, app creation, and data analysis — all without relying on traditional human staff. Letsia will welcome visitors at Hall 5, Booth B-27. Board Member Mr. Mohmed Rabie Moawad will be attending the event on behalf of the company’s leadership to engage in strategic meetings and explore new partnerships with global tech leaders. Letsia affirms that its participation in GITEX EUROPE reflects its commitment to innovation and its vision to lead the digital transformation journey — from the UAE to the world.
20-04-2025
Letsia Opens New Branch in Jordan
As part of its ongoing regional expansion strategy, Letsia Emirates Holding has officially announced the opening of its new branch in Amman, Jordan, aiming to strengthen its presence in the Jordanian market and provide advanced digital solutions across various sectors. This move reflects the company’s commitment to delivering high-quality services in areas such as digital transformation, artificial intelligence, software development, digital marketing, and technology consulting. Board Member Mr. Mohmed Rabie Moawad commented on the occasion, stating: "We are proud of this strategic step, which marks a new chapter in Letsia’s growth journey. We aim to bring real value to the Jordanian market through innovative solutions tailored to the demands of the digital age." The new Jordan branch will be led by Regional Director Mr. Tobias Klein, a seasoned technology executive with extensive international experience in scaling operations and driving innovation in emerging markets. His leadership ensures the delivery of world-class services tailored to local and regional needs. The Jordan branch is expected to serve as a key hub for strategic partnerships with both public and private institutions, while also fostering innovation and supporting entrepreneurship throughout the region.
30-04-2025
Letsia Holding Announces Plans to List on ADX Growth Market
Abu Dhabi – Letsia Holding has announced that it has begun preparations for its listing on the Abu Dhabi Securities Exchange (ADX) Growth Market by 2026, in a strategic move aimed at strengthening its presence in financial markets and expanding its investment base both within the UAE and internationally. The group boasts a diversified portfolio across multiple vital sectors. In digital payments, Letsia Pay leads operations with active services in the UAE, Egypt, Saudi Arabia, Bahrain, Sri Lanka, and other countries. In technology and software, Rowad Information Technology (RIT) brings over fifteen years of expertise in developing software solutions and applications. In the business and consulting sector, Letsia Business plays a pivotal role in corporate development, evaluation, and training services, supported by a strategic partnership with global consultancy McKinsey & Company to implement best international practices. Meanwhile, Letsia Youth serves as a startup incubator and accelerator to empower young entrepreneurs. In the field of education, the group has expanded through Letsia Edu, which operates a British curriculum international school in Egypt along with vocational training academies, complemented by Letsia Kids, focused on modern educational methods for children. On the marketing front, Letsia Marketing provides comprehensive digital marketing solutions. In digital infrastructure, the group has strengthened its presence via PAYEG for payments and the acquisition of SingleHop in 2023 in hosting and cloud services. The group also manages Wayd, a digital marketplace for buying and selling, OD Fund, a platform connecting entrepreneurs with investors, and Finance Index, a media project specialized in economics and fintech. “The listing on ADX Growth Market represents a strategic turning point in the journey of Letsia. It reflects our ongoing commitment to governance, transparency, and expanding our business horizons. Our aim is to become a strategic partner in supporting the national economy, while also consolidating our global presence.” — Eng. Mohamed Rabie Moawad, Founder and Chairman of Letsia Holding Currently, Letsia operates through its offices in the UAE, Egypt, Lebanon, the United States, and the United Kingdom, with plans to expand soon into European markets. With this step, Letsia reaffirms its commitment to growth and innovation, strengthening its position as an integrated investment platform supporting sustainable economic transformation regionally and globally.
10-09-2025
Statements from Letsia’s Chairman: The 2026 ADX Growth Market Listing Will Be a Turning Point
Abu Dhabi – Eng. Mohamed Rabie Moawad, Founder and Chairman of Letsia Holding, affirmed that the company’s planned listing on the Abu Dhabi Securities Exchange (ADX) Growth Market by 2026 will mark a strategic turning point—financially and institutionally—positioning the group for stronger regional and global expansion. Moawad revealed that Letsia has begun concrete readiness measures that go beyond a typical listing announcement, including: Governance uplift: rolling out enhanced internal controls and performance monitoring aligned with international market standards. Regional expansion: preparations to open new European offices in 2025 to support cross-border investments and partnerships. Strategic advisory: a partnership with McKinsey & Company to drive organizational transformation and operational efficiency. Digital transformation: targeted investments in AI and blockchain to strengthen payments and financial services across the group. The group operates a diversified portfolio across vital sectors: Letsia Pay in digital payments (active in the UAE, Egypt, Saudi Arabia, Bahrain, Sri Lanka, and other markets); Rowad Information Technology (RIT) with 15+ years in software and application development; Letsia Business providing corporate development, evaluation, and training services supported by McKinsey; Letsia Youth as a startup incubator and accelerator; Letsia Edu running a British-curriculum international school in Egypt alongside vocational academies; Letsia Kids focused on modern learning methods for children; Letsia Marketing for integrated digital marketing; PAYEG in payments; the 2023 acquisition of SingleHop in hosting and cloud; the marketplace app Wayd; OD Fund connecting entrepreneurs and investors; and Finance Index covering economics and fintech. “The ADX Growth Market listing is not merely financial expansion; it is a structured pathway to scale our governance, technology, and partnerships. We aim to be a strategic contributor to the national economy while consolidating our global footprint,” Moawad said. Letsia currently operates through offices in the UAE, Egypt, Lebanon, the United States, and the United Kingdom, with plans to expand soon into European markets. The company views the listing as a catalyst to unlock sustainable growth and long-term value for stakeholders.
27-09-2025
Letsia Holding Prepares for Institutional Valuation as It Expands Across Key Sectors
Letsia Holding has officially commenced its institutional valuation process as part of a strategic expansion roadmap designed to usher the group into its next phase of growth, governance, and potential entry into capital markets. Preliminary estimates place the group’s value at over AED 400 million, supported by strong operational performance and a diversified presence across high-impact sectors including technology, education, fintech, and entrepreneurship. The group operates through a well-integrated structure of specialized companies, each designed to address key market needs and built under the strategic leadership of its founder and Chairman, Mohamed Rabie Moawad. From the outset, the group has adopted a model that prioritizes synergy between subsidiaries while maintaining focused expertise in each vertical. Integrated Growth Across Core Verticals In the technology domain, Letsia AI serves as the group's software powerhouse, developing advanced mobile apps, web platforms, and smart TV applications for startups, enterprises, and government clients. With a strong focus on AI integration, automation, and user-centered design, Letsia AI leads the group's digital innovation agenda. Complementing this, the group offers Letsia ERP, a fully integrated enterprise resource planning system made available for free as part of its initiative to support startups. The ERP solution helps early-stage businesses manage their operations effectively—including accounting, HR, inventory, invoicing, and compliance—through a cloud-based, intuitive interface. In the education sector, Letsia EDU operates a private school, a group of vocational training academies, and a children's learning platform focused on AI and coding education. The group has also developed a proprietary programming curriculum for children, currently implemented across several centers and digital platforms. Startup Enablement and Business Acceleration With a firm commitment to innovation, Letsia Youth was established as a dedicated accelerator that supports early-stage ventures, particularly those leveraging artificial intelligence and next-generation technologies. In parallel, Letsia Business provides end-to-end services for entrepreneurs—from business setup and MVP development to feasibility studies, marketing strategy, and operational launch. These efforts form a comprehensive ecosystem to transform ideas into fully-operational ventures. Fintech and Investment Infrastructure In the financial services space, Letsia Pay operates as a licensed payment service provider across eight countries, including the UAE, Egypt, Bahrain, Lebanon, and Sri Lanka. The platform delivers secure payment gateways, multi-currency invoicing systems, settlement services, and API integrations tailored for SMEs and large merchants alike. To address the growing need for early-stage capital access, the group has launched OD Fund—the first digital platform and mobile app in the region dedicated to connecting entrepreneurs directly with investors. The platform offers verified investor profiles, startup showcases, and a streamlined funding request system within a transparent digital environment. Media and Market Intelligence Through its media platform Finance Index, the group delivers economic insights, startup news, and regional market analysis. The platform plays a key role in promoting financial literacy and raising visibility for emerging businesses across the MENA region. Strategic Acquisitions and Future Outlook As part of its forward-looking strategy, Letsia Holding is actively exploring strategic acquisitions, particularly in the education sector in Egypt. Due diligence is currently underway, with formal announcements expected in the coming period. These acquisitions aim to expand the group’s operational footprint and align with its long-term growth ambitions. The institutional valuation marks a defining moment for the group, signaling its readiness to embrace a new level of operational transparency, corporate governance, and investment scalability. This phase of transformation is being led directly by Mohamed Rabie Moawad, who continues to drive the group’s unified vision of building a regional tech powerhouse with global standards and deep local impact.
01-10-2025
Letsia Charts a Strategic Path Toward Global Governance Compliance and Investment Readiness
In a bold step reflecting its commitment to international transparency and sustainability standards, Letsia Group has officially launched a comprehensive plan aimed at aligning its operations with global corporate governance frameworks and preparing its subsidiaries for international investment evaluation. This initiative comes as part of a broader transformation strategy that sets the stage for potential listings on regional and global financial markets. Mohamed Rabie Moawad, Founder and Chairman of Letsia Group, emphasized that this phase marks a major milestone in the company’s evolution. A clear roadmap has been approved, including: Modernizing operational and financial policies across all subsidiaries. Conducting a complete structural review of internal systems in alignment with investor expectations. Establishing a dedicated Governance & Compliance Unit reporting directly to executive leadership. Adopting a unified financial valuation framework in collaboration with global consulting firms and independent experts. Moawad added that this approach not only enhances the group’s ability to attract capital and scale sustainably, but also reinforces the resilience and global competitiveness of its affiliated companies. This governance overhaul is a natural continuation of Letsia’s ongoing transformation—blending local insight with global expertise, and fostering integration across all its businesses under a transparent, centralized governance structure.
02-10-2025
AI Takes the Lead in Letsia’s Investment Decisions This Quarter
In a bold move aligning with its vision for intelligent growth, Letsia Holding has officially adopted artificial intelligence as a core driver of its investment decision-making process for the current quarter. Chairman Mohamed Rabie Moawad announced that Letsia has begun using advanced AI models developed by its subsidiary, Letsia AI, to evaluate opportunities, assess risk, and optimize portfolio strategies across sectors including fintech, education, and early-stage startups. The AI system leverages real-time market data, behavioral analysis, and economic indicators to identify high-potential ventures. According to Moawad, this has already accelerated decision-making speed and enhanced strategic accuracy, especially in acquisitions and partnership screening. This move is part of Letsia’s broader digital transformation initiative, known internally as “Vision 2030”, which aims to unify smart systems across its ecosystem of subsidiaries, creating a data-driven, fully automated business infrastructure. “AI is not just a tool for us,” said Moawad. “It is a strategic co-pilot guiding our capital deployment and helping us foresee opportunities others might miss.” Letsia continues to reinforce its position as a regional innovation powerhouse, blending leadership vision with cutting-edge technology.
04-10-2025
Letsia Launches Central Data Analytics Unit to Power Smart Decision-Making Across Subsidiaries
In a strategic step toward full digital integration, Letsia Holding has launched a centralized Data Analytics Unit aimed at transforming how decisions are made across its growing ecosystem of companies. Chairman Mohamed Rabie Moawad stated that the new unit will provide real-time data analysis, performance tracking, and predictive insights for all Letsia subsidiaries, including those in fintech, education, youth development, and AI. The unit, powered by Letsia AI, will aggregate data from various platforms and departments to deliver actionable intelligence that supports investment decisions, product development, and operational optimization. "This is not just about data collection — it’s about transforming data into foresight," said Moawad. "Our new analytics unit will serve as the brain behind Letsia's expansion, ensuring every move is backed by insight." The initiative is part of the group's wider “Vision 2030” plan, aiming to create an intelligent infrastructure that connects all branches under one data-driven operational model.
05-10-2025
Letsia Holding Announces Strategic Partnership with InnovaDigits to Accelerate AI Transformation
In a strategic step toward deepening its AI-driven transformation, Letsia Holding has announced a new partnership with InnovaDigits, a leading artificial intelligence company renowned for its advanced business applications and real-time data analytics. This collaboration marks a major milestone in Letsia’s Vision 2030 roadmap, which aims to unify all subsidiaries under a smart infrastructure powered by artificial intelligence. Through this partnership, Letsia plans to embed AI into core operations—enhancing decision-making, automating processes, and optimizing portfolio management. InnovaDigits brings years of experience in developing customized AI models, behavioral analytics platforms, chatbots, and predictive financial tools. The company has worked with top-tier enterprises and government institutions across the GCC, earning recognition for its tailored and high-impact AI solutions. Building AI models to evaluate investment opportunities and mitigate risk. Deploying predictive analytics in fintech, education, and startup sectors. Launching intelligent customer engagement tools. Providing executive dashboards powered by real-time insights. Offering technical training for Letsia’s internal teams to ensure sustainable AI integration. Mohamed Rabie Moawad, Chairman of Letsia Holding, commented: “This partnership marks a fundamental shift in how we approach technology. We’re not just using AI—we are designing our strategy around it. InnovaDigits is the right partner to help us lead this transformation with confidence, innovation, and precision.” Both organizations are committed to building a next-generation AI ecosystem that places the UAE at the forefront of smart business operations in the region.
07-10-2025